What is the best SEO strategy for affiliate marketing?
Affiliate Marketing may seem like an easy task, all thanks to social media’s glorification. When we see exaggerated ads on Facebook or Instagram, where people are talking about earning millions through affiliate marketing, it seems like an easy affair for everyone.
Genuine affiliate marketers are aware that building a strong and profitable business requires time and effort.
Search Engine Optimization (SEO) is a technique that enhances web content to make it more visible in search engines. When done correctly, SEO can lead to impressive results that can last long term. Both work towards the same goal.
Here we will see some of the strategies which will help you to scale your business with amazing SEO techniques.
Use a keyword-rich domain name
The battle for the highest-earning website starts before registering your domain name. The first step that you can take to get ahead of your competitors is to choose a keyword-based domain name.
The name should fit perfectly according to your niche and be something that can attract traffic. Your keyword should be placed in the domain name so that it looks natural.
Also try to get a name that is short, sweet and easy to remember. If it’s too long or confusing, people may find it hard to remember it.
Nothing like having a domain name that is simple and memorable too. The trick is to be as simple and casual but also up to the point while choosing the keyword.
Another trick is to get a dotcom extension with the domain name as it makes for a familiar experience for users and they may hesitate to click on an unknown extension.
Use your affiliate links on your high-traffic websites
To make your websites more traffic-oriented, you don’t need to build them from scratch. You can make specific changes to your existing pages and leverage them for better revenue.
- Go through your Google analytics page or any other analytics tool that you use and find the best performing pages.
- Now it’s time to optimize those pages by looking for the affiliate keywords. And once you find those words, you can set up your affiliate links.
- You can even write short portions in the present content and tweak your affiliate keywords so that there are more chances of being visible.
Keep your audience in mind
When preparing content, keep in mind whom are you targeting. Even though the internet is filled with bots that keep looking for keywords, and may be interested in your page for some time.
But what really matters is how long someone stays on your page. More time spend on a webpage leads to more interactions which is our goal.
Whether its Google or any other search engine, they always keep the human context in mind, and what are they interested in.
So, your content should be written with keeping humans in mind and their behavior patterns. Focus on making content which is informative as well as interesting which shows you as the authority on the topic.
Maintain and upgrade your content
We know that it is absolutely essential to keep upgrading your content but you also need to make sure that the backend services are running smoothly.
That means making sure that your webpage loads up quickly within a few seconds, while the picture loading may take some extra few seconds.
You need to keep your website loading time under two minutes and regularly run checks on the website to determine its speed. Also look out for misdirected links or any type of coding glitches.
Misdirected links may be a disaster as they can lead to decreased revenue for affiliates as well as advertisements. You can make use of the free link checking tools available on the internet toi find such misdirected links.
Focus on obtaining backlinks
Backlinks are links from other high rated websites that allow the search engines to know about your site’s content and whether it’s worth reading or not. It plays a major role in SEO optimization for any website.
With backlinks, you need to make sure that they come from high quality websites or else it may damage your SEO. You can even take advantage of guest posts which will redirect the user to your website.
Links from social media do not contribute towards your domain building. Even though the platforms are big, the users don not have the authority to recommend you.
But influencers do have significant impact on businesses which is the reason why influencer marketing can be so beneficial for a solid SEO strategy.
Keep putting up new content
Creating interesting content is the need of the hour in this age of internet and social media. New content will attract more users but it is also favored by search engines.
Regularly update your website to check the traffic and backlinks. Regular blogs are also great for adding new content with trending keywords to your websites.
Another tactic that you can use is reviewing the previous high-performing pages and using them to update your content.
You can change or add headings, subheadings, keywords, and subtitles if needed in the present content. Try to add or remove a few data points and keep the information up to date.
Featured snippets
Every time you search something on Google, you will be seeing many websites but there will be a short paragraph about the topic in the form of videos, images, tables and lists. It needs to be within 40-50 words so that a search engine can correctly identify it.
The usage of featured snippets has skyrocketed which is around 19% of the search results. A recent study found that almost 64%of the traffic from high performance sites was all thanks to the featured snippets.
Two ways of writing snippets is by adding a section on FAQs and a short summary that encapsulates the whole thing.
In today’s age, SEO combined with affiliate marketing can be a deadly combination if you want to grow your work. They complement each other and help drive sales, growth, and traffic to your website.
When you use the above-mentioned SEO tactics, you will surely be able to increase your revenue and affiliate income.